Coverage Donor Pipeline Examination in Salesforce CRM

by | Mar 24, 2024

 

Salesforce Pipeline Review is transforming the approach sales leaders and their teams utilize to oversee their sales pipeline within Salesforce. Equipped with a contemporary and user-friendly interface, along with an abundance of AI-generated insights, you can elevate your visibility and authority over your pipeline.

This article will delve into the specifics of what Salesforce Pipeline Review entails, its target audience, notable features, and how to kick off your journey.

What Exactly Constitutes Salesforce Pipeline Review?

Salesforce Pipeline Review introduces a fresh perspective for sales managers and their teams to visualize and handle their sales pipeline within Salesforce.

An integrated overview of pipeline metrics, opportunities, weekly fluctuations, AI-driven insights, forecasts for closing dates, and activity insights.Salesforce

Three core components contribute to the fabric of Pipeline Review:

  • Einstein Deal Insights: Offers forecasts concerning deal health like probability of closure, deal advancement, discussions, and service inquiries.
  • Activity and Contact Intelligence: Track activity statistics and view the particulars of recent engagements, incorporating insights from emails and calls. Discover if the right contacts are involved in the deal, and explore and include new contacts identified through activities.
  • Tiered Einstein Opportunity Scores: While Einstein Opportunity Scoring operates as an independent feature, its application in Pipeline Review changes the game. Rather than numerical scores, opportunity scores are delineated in tiers, serving as classifications like “High”, “Medium”, and “Low”. Consequently, green arrows signal an increase in score, whereas red arrows denote a downgrade to a lower tier.

Who Can Benefit from Salesforce Pipeline Review?

Pipeline Review can blossom into the perfect ally for sales managers, furnishing essential insights into an individual representative’s (or team’s) projections for a specified period.

The advantages encompass:

  • Bring to light pipeline tendencies and monitor crucial metrics through a consolidated viewpoint.
  • Empower the ability to prioritize significant deals or pinpoint those under risk using AI-based signals to channel attention.
  • Insight into individual and team performance.
  • Guidance for representatives on the next favorable step with real-time insights and visibility into deal and customer engagement.

Nonetheless, Salesforce Pipeline Review isn’t solely reserved for managers! It furnishes an interactive and user-friendly interface that augments user acceptance among all sales users.

Key Components of Salesforce Pipeline Review

Bid farewell to constructing copious reports, shifting between tools, or scrutinizing deals with a unified Salesforce dashboard. This dashboard facilitates intricate filtering, dispenses insights, and underscores crucial modifications.

Once configured, users can access this function via the Opportunities tab by selecting “Pipeline Review”.

Designated Swift Filters

Swift filters simplify the utilization of Pipeline Review. Merely designate your period, team, or user, alongside other desired filters.

You can then click on any of the pipeline metrics to zero in on Opportunities matching that metric, such as showcasing Opportunities that have appreciated in value.

Pipeline Review Metrics

Pipeline Review is furnished with two predefined metric segments:

  • Projection Categories: Categorize your pipeline based on the sales representative’s confidence in securing the deal within a specific duration. Categories encompass Commit, Best Case, and Open Pipeline.
  • Pipeline Fluctuations: Observe how the pipeline has evolved over time. Segments include New, Increased, Decreased, Moved In, and Moved Out.

Critical Opportunities

To monitor your vital deals, you can personally label up to 200 Opportunities as crucial. Subsequently, filter the list to exclusively view your significant opportunities for the chosen period. You can also manage your roster of important opportunities in the “My Important Opportunities” view via the pipeline views dropdown.

Alterations to Opportunities

To promptly identify Opportunities that have been altered, recent changes occurring in the past seven days are highlighted. Adjustments to amounts, closure dates, projection categories, and stages are accentuated with red and green text alongside arrows.

For instance, when the Opportunity Amount is raised, it will be highlighted in green with an upward arrow.

Similarly, if the Opportunity Amount decreases, it will be highlighted in red with a downward arrow.

If the field labeled “Next Step” has not been updated in a week or more, a red clock icon will be displayed.

Keeping in contact and updating the Opportunity is often crucial for a successful deal. The Pipeline Inspection feature provides valuable statistics, including:

  • Showing the last activity date or the days left until the next planned activity.
  • Tracking the number of days the Opportunity has been in its current stage.
  • Displaying the overall age of the Opportunity.
  • Tracking the number of times the Opportunity Close Date has been postponed to the next calendar month.

Edit Inline

You can efficiently update the Opportunity by using the inline editing feature. This allows you to modify the Opportunity Amount or Close Date. Unlike traditional list views, you can perform inline edits without filtering the list to a specific record type first.

Einstein Scoring for Opportunities

The Einstein Opportunity Scoring function in Pipeline Inspection categorizes an Opportunity as “High,” “Medium,” or “Low” instead of displaying individual scores.

These categories are color-coded for quick identification of the win likelihood.

Green arrows signal an increase in scores, while red arrows indicate a decrease. Hover over the Opportunity Score to view additional details.

Insights on Deals

Users can access additional information by clicking on the Einstein icon, providing valuable insights to aid sales representatives. The “Overview” section offers in-depth insights into specific deals, indicating areas requiring more engagement or additional meetings. Opportunities needing attention are highlighted if they are stagnant in the Opportunity Stage, lack sufficient activities, or have open Cases.

Tasks and Events

The Activity section in the insights panel displays a concise activity timeline and counts various activity types. Users can take action directly from this tab by logging activities or sending emails. If you have Revenue Intelligence, you can also view relevant excerpts from past video and audio call transcripts using Einstein Conversation Insights.

The “Involved Parties” section shows external contacts and internal team members actively engaged in the deal, detailing their roles, activity involvement, and providing an option to add contacts to the opportunity if their roles are not yet designated. To utilize this function, enable Activity 360 Reporting within Einstein Activity Capture.

Visual Charts for Pipeline Inspection

  • Waterfall Chart: This chart illustrates changes such as new Opportunities, value increases and decreases in the pipeline, as well as won and lost amounts based on your selected filters and time frame.

With Revenue Intelligence, you can also access the Flow Chart.

  • Flow Chart: This chart visualizes the changes in Opportunity forecast categories based on your specified filters and period.

How to Acquire Salesforce Pipeline Inspection?

Salesforce Pipeline Inspection is included with Performance, Enterprise, and Unlimited editions. Additionally, it can be enabled with Revenue Intelligence, available at an extra cost for Enterprise and Unlimited editions.

Setting up Salesforce Pipeline Inspection

From a setup perspective, enabling Pipeline Inspection is a straightforward process – admins can activate it with a single click. Clear instructions will guide you through the necessary steps, ensuring a successful setup. A brief three-minute instructional video is also provided at the top.

  1. Proceed to Setup > Feature Settings > Sales > Opportunities > Pipeline Inspection Setup (or use the quick find box to search “Pipeline Inspection”).
  2. Activate Pipeline Inspection.
  3. Ensure historical trending is enabled and set up for Opportunities.
  4. Add the Pipeline Inspection button to the Opportunity tab.
  5. To display Opportunity scores, configure Einstein Opportunity Scoring.
  6. Assign the Pipeline Inspection or Pipeline Inspection Included permission set to applicable users. For Revenue Intelligence, assign the Revenue Intelligence User permission set.

In Conclusion

Pipeline Inspection introduces an exciting feature for sales professionals, enhancing user engagement and improving efficiency and accuracy in sales pipeline forecasting. This feature is bound to become a favorite among sales managers and their teams.

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