Maximizing Impact: A Practical Guide to Nonprofit Websites

Maximizing Impact: A Practical Guide to Nonprofit Websites

A nonprofit website’s most important job is to make the organization’s mission unmistakable within seconds. Open your site with a concise mission statement in plain language, paired with a short explanation of who you serve and why your work matters. The homepage hero...
Designing Trust: Practical Website Guidelines for Nonprofits

Designing Trust: Practical Website Guidelines for Nonprofits

A nonprofit’s website is often the first and most lasting impression a supporter, volunteer, or partner will have of your organization. Presenting a clear mission upfront is the foundation of building trust and motivating action: a succinct, plain-language mission...
Designing Purposeful Sites for Nonprofits

Designing Purposeful Sites for Nonprofits

A nonprofit’s website is often the first meaningful interaction a prospective supporter has with an organization, so design decisions should be driven by clarity of purpose and user needs. Start with a succinct homepage narrative: in one sentence explain who you...